A Lichfield Family Business Growing with Bespoke Content
I first met Mathew and the team at Harnce Heating & Plumbing when their business was just 8 months old. Family-run, friendly and passionate about what they do, they were already taking on some brilliant projects – they just needed the right visuals to bring their work and story to life.
Starting Strong – A Church Heating System Project
Our first shoot together was a memorable one! They were upgrading the heating system in a beautiful historic church in Tutbury and wanted to capture the process for their website and marketing. I provided a full commercial photography service to showcase the project – giving them striking visuals that highlighted the quality of their work.
📸 See the full case study here
Why Original Photography Matters
Early on, Mathew realised how important it is to have photography that is both professional and unique to your business. Using stock images might feel like a quick win, but it doesn’t show your personality, your team, or your values. That’s where small business branding photography really comes into play.
So, our next shoot was in a residential property where the team were installing a boiler and giving the radiators a full clean and bleed. I captured real-life moments of the team at work – creating authentic brand photography for SMEs that reflected who they are, rather than something generic.
Growing Together – From Photography to Full Content Support
As Harnce grew, their need for content grew too. Like many small business owners, they didn’t have the time to manage their marketing consistently. That’s when I stepped in, and what started as one-off shoots turned into a retainer partnership where I now support them on a monthly basis with:
- Ongoing personal branding photography and video snippets
- Professional headshots in Lichfield (to keep their team looking up-to-date and approachable)
- Graphics and visual content for campaigns and updates
- Regular blog writing and social media management to keep their audience engaged
We’ve now built a brilliant content library of images, short videos and graphics that they draw from all year round – giving their marketing a consistent and professional feel.
More Than Just Photos
For me, it’s never just about turning up with a camera. I also offer personal brand photoshoots, LinkedIn headshot photography, and even photography training for small businesses who want to feel more confident creating content themselves.
With Harnce, it’s been about really understanding their goals and voice so the content feels authentic – whether that’s their monthly updates, their website images, or visuals for social media. Over the past year, I’ve become part of their extended team, helping them show up professionally and consistently without the stress.
Could Your Business Use This Kind of Support?
If you’re a growing business that wants to look more professional online, stop relying on stock photography, and finally have a content strategy that works, I can help.
Whether you need corporate event photography, personal brand photography, or ongoing support through a retainer, Captured 24 Creative is here to make your marketing easier (and a lot more fun).